https://www.hmcmillon.com/contact daily 0.75 2021-01-28 https://www.hmcmillon.com/about daily 0.75 2023-04-21 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651454014736-0R912AHZ7QPXOI86SKE6/IMG_1690+2.jpg About - hi, I’m Hayley! Nice to meet you! I am a senior at American University, with a passion for creating meaningful experiences with purpose and empathy. I’m interested in branding and UX design and more specifically research. Outside of design I love hiking, building lego models, and finding new cafés in DC. Resume https://www.hmcmillon.com/work daily 1.0 2023-03-22 https://www.hmcmillon.com/work/main-squeeze-juice-co monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611799876739-3H90VOCB0ANX507HFBU8/MockupA.jpg Work - Main Squeeze Juice Co. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611798466368-WY21DYHZQ1A0I9N3F5QL/mockup4.jpg Work - Main Squeeze Juice Co. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611794772248-T7Q1CXO0Q07NG8D4VNVX/mockup2.jpg Work - Main Squeeze Juice Co. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611804727846-FALJCFIDD0NS3O2YUXT4/mockup5.jpg Work - Main Squeeze Juice Co. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611796467974-EGKNDAGK2AMGEJJIV0Q3/mockup3.png Work - Main Squeeze Juice Co. https://www.hmcmillon.com/work/history-of-tea monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611806113932-KEO4MVNJJ2FCYQ533ZHP/TeaMockup-desktop.jpg Work - A History of Tea https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611809083965-82HN5AH9JKF4R6RHQTFK/mockup1.png Work - A History of Tea https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611810465161-BHHD942EKMGMAK5RSNII/mockup2.jpg Work - A History of Tea https://www.hmcmillon.com/work/bodoni-posters monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611818108355-O0QYVRMERCE71BHNHOEO/posters.jpg Work - Bodoni Posters https://www.hmcmillon.com/work/the-voice monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611821422884-DP7PRUC7D5HOW4ZWGX8S/mockA.jpg Work - The Voice https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611821500356-WZKIF28QFFG1Y6CY29JO/mock1.jpg Work - The Voice https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611821510627-ARWEJ2AFMSQ7IKUDC7SE/mock2.jpg Work - The Voice https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611821523429-OYVSPH4PBBN0OK9QYEIQ/mock3.jpg Work - The Voice https://www.hmcmillon.com/work/dci-conference monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611822847870-2BZSSZ0JIDK1DCSP37WS/dci-MockupB.jpg Work - DCI 2020 Conference Website https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611824974100-STA1QO3CISPOP55AFJL7/dci-image1.jpg Work - DCI 2020 Conference Website https://www.hmcmillon.com/work/logo-design monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611817378951-4VNG9UW1OH5YSVCPPT9Z/logo-image1.jpg Work - Logo Design https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611817378914-THWC14D3FS43TZTBAECA/logo-image3.jpg Work - Logo Design https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1611817489259-30MPHL5WX1G48DVY0OTX/logo-image2.jpg Work - Logo Design https://www.hmcmillon.com/work/voto monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1628702528057-5LX01JQBEBC99O77VPZF/1-home.png Work - Voto https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1628704260541-AXF9T0U8OFBDY8F1AANE/voto-screens-b.jpg Work - Voto https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1628704893921-KG1BWOZJWIMLPKRFNE23/voto-screens-c.jpg Work - Voto https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1628795578371-AXLOSSCWIJ0WNLG5WAYJ/voto-mobile2.png Work - Voto https://www.hmcmillon.com/work/rebelle-social-app monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651429076707-E1FNS3PAIPA21RXN5QHU/header.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651421893039-VPO5ZKZ5IRIK8OOI3VRF/informationacrchitecture.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651426758841-0Z4U7SDJGF0QXNCT0IYR/wireframes.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651428440603-5KQ6A4NH8QNCTTENL2F3/iterations.jpg Work - Rebelle Social App Iterations During this phase I refined many of the screens and features to create a more cohesive visual style. One of the interesting things I focused on during this process was whether to create the platform in darkmode or light mode. Given that most gaming platforms are presented in dark mode I opted for something lighter. Since the former can be heavy and dark, I wanted something that would reinforce the idea of positivity and light and align with the brand and platform’s goals. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651441450237-9V9T35692LA3OLUR6JA7/branding.png Work - Rebelle Social App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651432689253-6O0LQNRY1JB1FY2OAX92/groups.png Work - Rebelle Social App Groups One of the key findings of the research phase was the fact that many women play to socialize, but becasue of harassment they often choose to build friendships on platforms such as Discord and Telegram. To address this and one of the pain points of the personas, I created a group forum section that would allow users to join groups based on their interests. In this section users can create posts in groups they are apart of. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651433127543-4I5XB3O5ELHYCA9Q896O/mutuals.jpg Work - Rebelle Social App Suggested Mutuals One of the main features is the suggested mutuals section. Found on the play screen, this feature matches users together based on mutual friends and gaming interests. After scrolling through the list users can select a match that looks like a great fit and decide whether to request to be friends or send a gaming invite for their preferred game. From there users can make plans to play together on the preferred platform. Referencing the personas this feature allows users to take control of who they play with and facilitates fostering connections that aren’t random. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651433501320-2Z8MHXKF61I2BRCKT9EJ/teams.png Work - Rebelle Social App Teams To encourage new connections one of the main features of the platform is the Teams feature. Through this section of the app found on the play screen, users can request to join a team or create a posting to find users they would like to play specific games with. Through these postings users can request to join teams that they meet the requirements of. They can also sort and filter results based on game type, competitive or casual games, communication style, age, time zone, and platform. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651436443547-IO4GSNOVJEJ46K6UQ7CA/auto-mute.jpg Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651436414560-OJFF9XEDXPHMRSEKPMXS/auto-mute2.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651451244349-OVVN2YIUMPR5HQPDFHUB/safe-gaurds-2.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651451449638-3F6MJJ7K87F921MPFX5H/badges.jpg Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651443163391-YDQUZW19BEFMN7QJ9X12/walkthrough.png Work - Rebelle Social App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651444489851-MHG2D1APL527ES1AWIIK/mocks2.png Work - Rebelle Social App - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651422053880-LPQJWWOV3P54FGBECEEU/Persona+1.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651422080571-KWYI2MKGCA0BJZAOMTGB/Persona+2.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651429342809-XNT1MRVHUANWFDWGEM9R/Empathy+Map-Kelly.png Work - Rebelle Social App https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651429366268-W7BX6LRZ7TLXD5B0AAHS/Empathy+Map-Samantha.png Work - Rebelle Social App https://www.hmcmillon.com/work/ebi-collective monthly 0.5 2022-05-01 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651418331763-75E4OY3V3NAA3CQ5C74G/logo.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651419549536-NA1CY61S449VAF86L6SD/LOGOMARK.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651419775511-A8F51UR2GJE6ZO86CKJI/MARK+ORIGINS.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651419865284-1P8LHVDSDLLP611ZGPGW/COLOR+VERSIONS.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651419892675-ZIUP8T2WD7Z74F15BR0K/COLORS.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651419934443-A7F7TSG676SL3ZSB9ITZ/COLOR+WAYS.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/1651419995560-9AH0ZTYDBPDGIMZ8MW9P/TYPOGRAPHY.png Work - Ebi Collective https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/e09372ed-6b2f-4439-8fc0-03eef0e05940/color2.png Work - Ebi Collective https://www.hmcmillon.com/work/rummy-score monthly 0.5 2023-03-22 https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/fb9af330-1b36-4263-90b7-99d8f88792fc/hero-img.png Work - Rummy Score https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/a01e6dd5-f77e-4e63-b569-0ab7207f8add/FeatureHighlights1.png Work - Rummy Score https://images.squarespace-cdn.com/content/v1/6011ae0f3d3779220089b7bb/631b1c79-fcac-4b74-9524-8b2307ce695c/FeatureHighlights2.png Work - Rummy Score - Make it stand out Whatever it is, the way you tell your story online can make all the difference.